consumer – Adamalthus

Apple/ARM/China/Competition/Futures/Intel/Microsoft/Platforms/Policy/Strategy

Microsoft’s Pivot – A Plan to Dominate “Devices and Services”

Posted on October 25, 2012 by Jonathan

We are currently witnessing a major pivot in Microsoft’s core business model. It is starting to become clear that – as Steve Ballmer recently announ...

Microsoft/Platforms/Strategy

Microsoft’s Crisis of Perception (Part 1)

Posted on July 7, 2010 by JM

Microsoft faces a growing crisis. The company is increasingly perceived as an under performing ‘Consumer’ products company which lacks the ideas, in...