Microsoft’s Crisis in Perception (Part 3)
In the parts 1 and 2 of this series I made the case that Microsoft is mistaken for a consumer products company when, at the core it is really an enterprise soft...
Category: Strategy
Why Steve Ballmer Should Not Be Opening CES 2011
Nick Eaton’s Microsoft blog for the Seattle PI announced yesterday that Microsoft’s CEO Steve Ballmer would once again be giving the opening keynote...
Microsoft’s Crisis of Perception (Part 2)
In Part 1 of this post I explained why I do not believe Microsoft is a consumer products company and some of the strategic perception issues this causes for the...
Microsoft’s Crisis of Perception (Part 1)
Microsoft faces a growing crisis. The company is increasingly perceived as an under performing ‘Consumer’ products company which lacks the ideas, in...