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Category: Microsoft

Microsoft/Platforms/Strategy

Microsoft’s Crisis of Perception (Part 2)

Posted on July 8, 2010 by JM

In Part 1 of this post I explained why I do not believe Microsoft is a consumer products company and some of the strategic perception issues this causes for the...

Microsoft/Platforms/Strategy

Microsoft’s Crisis of Perception (Part 1)

Posted on July 7, 2010 by JM

Microsoft faces a growing crisis. The company is increasingly perceived as an under performing ‘Consumer’ products company which lacks the ideas, in...

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